Why Businesses Need PSD to Email Templates Conversion Services

As per statistics, almost 99% consumers make it a point to check their email every day. Also, that around 73% of millennials prefers to receive business communications via email. Not just consumers and clients, but even businesses believe in the power of email campaigns. Almost 80% businesses trust their email marketing has helped in increased customer retention.

Thus, email marketing is an important part of marketing strategies. It helps businesses further their reach and enhance visibility. It also helps to customise your messages as per customer actions. However, your email design has to be impactful and it should match the requisites of your customer. Here is where you can benefit from PSD to email templates conversion services.

Here are a few questions and answers to understand the process better.

What is PSD to Email Conversion?

PSD is a Photoshop Document. Sending a stagnant and unmoving text and images do not help in creating an impact and encourage your audience to stop and read it. PSD to email template conversion helps in creating a responsive email allowing the customers or subscribers to engage with the content. They can click on the image or icon and reach your website to know more, or even make a purchase.

What are the Benefits of Converting PSD into Email Templates?

• Attractive content presentation

As digital marketing becomes vital for online businesses, you cannot afford to have a plain text email. HTML email templates help showcase your products attractively. The viewers can click on the icons for the next step. You can also add other customer-engagement icons on the email such as subscription request, survey forms, tracking scripts, etc.

• Mobile-friendly design

Today, more than half of the world population uses mobile phones. Research also shows that a majority of phone users access internet, social media and e-commerce via their mobile phones. Another study has found that around 46 percent of email opens are via mobiles and that 35% of professionals prefer to check their emails on their mobile device.

Hence, you will have to customise your email newsletters as per mobile platform. PSD to HTML conversion helps you create mobile-friendly emails which are easy to open, does not take too much loading time or effort and are engaging and suitable to the small screen.

• Enhances brand image and presence

Your email helps to establish connection with your audience and potential customers. With the HTML coded email templates from PSD, you can create your email using PSD images but with the conversion, you get a responsive design which grabs your audience’s attention. It also allows a strong CTA message that prompts your audience to visit your site for further action.

How does Responsive Design Work?

A responsive design allows the email to adapt to the screen resolution. Thus, you do not have to create separate email newsletter or mailers for mobile, desktop or tablet. Convert PSD into HTML email template and that’s all! You are ready to deliver your attention-worthy email to your audience across the spectrum.

How to Convert PSD into HTML Email Template?

It requires technical expertise and coding knowledge for a smoother conversion of PSD files into a responsive email template. Hiring professional PSD to email templates conversion services can facilitate faster and more effective output. You will need an experienced and skilled designer who can design amazing email templates from PSD files so you get a pixel perfect HTML email.

What Browsers will it Support?

The HTML email template is to enable maximum reach and hence it supports almost all versions of browsers.

What Mobile Devices are Suited for PSD to HTML Email Template?

It is compatible with all types of modern mobile devices, be it, Android, iPhone, tablet or iOS.

How Much Time does it take for the Conversion?

It will depend on the order complexity and specifications. You should check with your service provider. Generally, a single page conversion might take at least 8 hours.
It is important to extract the best use out of your marketing devices for better conversion. Why send inactive and tiring emails when you can draw maximum attention and response with HTML-coded emails? Let your emails speak to your audience, engage them and inspire them to take action!