Posted on : Sep 10, 2020
Email marketing is a tried-and-tested method of expanding your brand outreach. It is quick, cost-effective, and can help you acquire multitudes of clients. Here, the sole need is of an effective and engaging email campaign that shows your products and services in the best light.
Using an attractive email template as a part of your campaign can get the job done for you. Let’s check out why:
There was a time when plain texts were easily able to get your message across. Most of the individuals would sit back and patiently read the email until the last word. But with the expansion of the internet, the attention span of a normal individual has severely reduced.
Here, the plain texts are simply not able to attract eyes. On the flip side, a catchy email template with effective positioning of relevant data makes the reader want to read the entire email till the last.
In email marketing, you are indulging in e-commerce and your potential customer will not be able to see and hold your product. Here, you need to effectively portray your product just the way it is. This will help the prospect to better understand your product which will, in turn, propel sales. You require magnetic images that are able to project your product in the best light possible. An effective PSD and subsequent PSD to email template conversion can make that happen.
Multiple studies have shown that brands which are able to connect to the customers have scaled heights of success. Apple owes its success to such an all-encompassing connection that is made with their consumer base. Captivating email templates are able to efficiently convey what your brand stands for.
Your brand image gets solidified in front of your consumer base. Also, you are able to establish a deep trust and rapport with your customers. All these are necessary for building a lasting relationship.
Email templates help you to effectively use variables to your advantage. Now, what are the variables? Variables are unique data of distinct customers such as first names, different product for particular clients, a countdown timer, city, and others. You can segregate your clients based on these variables. Then email template helps you to send an individualized email to the clients based on the segregated list using a single email template only.
Now, how can you effectively use email templates and beat your competition?
1. Creating an attractive PSD
The first step is designing an attractive PSD that projects your brand and product/services in the best light possible. You can do this yourself, but hiring a well-versed and experienced PSD creator can do the job much quickly and efficiently.
2. Hiring best email conversion specialist
An experienced conversion specialist can make the job of PSD to email template conversion quick, clean and effective. You need to ensure that your email template is effective across all the devices and gets opened and displayed excellently. This requires layers of email coding and expertise that an email conversion specialist can provide.
Email campaigns can capably expand your brand outreach. But now you cannot simply rely on plain texts to make your services and products portrayed as the best in the market. You need to use engaging email templates that can retain the attention of the reader and efficiently get your message across. For this, you need to design a mesmerizing PSD. You can hire a PSD expert that can do the job effectively for you. The next step is to hire a seasoned email conversion specialist that can do the critical email coding and display your email template effectively across all the screens.
Ajay Panchal is a senior SEO executive at Techno Infonet. He has an extensive experience in the field of SEO. Helped many clients to grow their business through SEO.